Блогърите предоставят свежо съдържание на своите читатели, като чрез своя блог представят свой бизнес или бранд. Ако един блогър е достатъчно добър, той може да печели дори повече от читателите, абонирани за блога, от колкото от самия продукт или услуга, които представя.
Професия „блогър“ не е нещо, което сме учили в училище или университета. Това е сравнително нов начин за изкарване на допълнителни средства, 
а има и доста блогъри, които се издържат само от това. Въпреки, че всичко изглежда лесно, понякога е добре да знаем и някои тънкости в „занаята“. Ето и какво споделя един успешен блогър – Кена, основател на блог за натурална козметика.
- Първо пишете, после редактирайте
Според Кена, добре е когато започнете да пишете за нещо, просто да пишете. Без цензура, без поправки по време на създаване на първоначалното съдържание. Когато започнете да се поправяте, докато пишете, това ви забавя и понякога може да изгубите нишката на мисълта си.
Когато сте написали всичко, което искате, едва тогава можете да направите една или няколко редакции.
- Дайте си 24 часа
Ако искате имате добър успех като блогър и това да е нещо, с което ще се занимавате професионално, дайте си време преди да пуснете публикацията. Най-добре е да изчакате 24 часа и след това да направите последна редакция. Ако погледнете една пубикация след 24 часа, ще я видите по съвсем различен начин, ще можете да видите по-добре къде имате грешки, които сте пропуснали да видите при редакцията предния ден.
- Поддържайте продуктите си, не ги продавайте
Един блог, който е пълен с оферти за продажби и промоции за нови абонати, прилича по-скоро на магазин. Това не предразполага читателите да се абонират, а понякога дори може да ги отблъсне и те никога да не се върнат отново на блога ви.
Най-добре е да поддържате вашите оферти, като пишете по теми, които биха били интересни на вашите читатели. Споменавайте продуктите си, когато това е свързано с темата, по която пишете.
- Бъдете личност, но не изпадайте във формалности
Твърде много независими предприемачи правят грешката да оформят блога си твърде „лично“. По принцип, хората искат да се свържат с вас поради това, че имате общи интереси, а не заради това, което се случва с вас. Така че когато пишете в блога си, не изпадайте в подробности, от които никой не се интересува. А и ако не искате съседите ви от отсрещния апартамент да знаят нещо, не го пускайте в блога си.
- Говорете с читателите си, не на тях
Дори и да стартирате сега и да нямате много голяма аудиенция, добре е да придобиете навика да поддържате връзка с вашите читатели. Когато имате аудитория, вашите читатели ще се почувстват добре дошли в дискусията, ще споделят съдържанието и ще се чувстват вдъхновени от това да бутат бизнеса ви напред. Бизнеса ви ще бде успешен, когато хората говорят за вас. Колкото повече хора говорят за вас, толкова повече продажби ще имате.
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