Имате добра бизнес идея, за която предполагате, че ще ви донесе пари, но нямате представа откъде да започнете? Всяко начало е трудно, а започването на нов бизнес е като изкачването на планина – отдолу ви се струва тежко и дълго, но след всяка крачка виждате, че се доближавате все повече до върха, докато накрая не го изкачите. Ако знаете какво правите и вършите нещата стъпка по стъпка, бизнесът ви не само, че ще стартира, но шансовете да потръгне ще са много по-големи.
Ето и кои са първите седем стъпки, които трябва да изминете:
- Проучете пазара
Направете пазарно проучване, за да сте сигурни, че идеята ви е актуална и печеливша. Ако вече имате конкуренция, преценете дали можете да я победите по един или друг начин. Не бързайте да се хвърляте в дълбокото, освен ако не сте проучили добре всичко и не сте поне малко сигурни, че ще имате успех.
- Преценете коя бизнес структура е най-подходяща за вас
За да имате собствен бизнес ще ви се наложи да регистрирате и фирма. Тук имате няколко възможности – едноличен търговец (sole trader) или пък да споделите идеите си и да си намерите съдружник, с когото да регистрирате дружество с ограничена отговорност (limited company).
- Направете си бизнес план
Не бихте започнали да строите къща без архитектурен план, нали? Същото е и при започването на нов бизнес. Направете си бизнес план, а ако не знаете какво правите, просто наемете професионалист, който да ви го изготви. Така след това ще знаете какво правите, накъде отивате и какво може да очаквате.
- Изберете подходящо име за фирмата си
Името на фирмата и бизнесът ви е от решаващо значение за това дали ще потръгне. Заложете на лесно за запомняне име. Най-важното тук е да не допускате грешката да доближите името си до такова на ваш пряк конкурент. Тази грешка може да доведе до отлив на клиенти и съдебни дела, от които ще изгубите пари и дори може да фалирате.
- Направете си фирмено лого
Фирменото лого е другото нещо, освен името ви, с което клиентите ще ви запомнят. Заложете на семпло, но красиво лого. Тук най-важното е то да хваща около и да бъде лесно за запомняне. Ако не можете да си изработите сами логото, наемете професионалист. Отново не допускайте грешката да копирате или правите лого, подобно на това на конкурентна фирма.
- Направете си фирмен уебсайт
След като името и логото на фирмата ви е готово, следващата стъпка е да си направите уебсайт. Отново, ако нямате достатъчно познания, просто потърсете услугите на професионалист. Регистрирайте домейн със същото име, а ако е заето, заложете на най-близкото до него. Ако сайтът ще се прави от професионалист, вероятно ще знае какви секции и информация да сложи в него, но въпреки това и вашето мнение ще е от значение. За да бъде то адекватно, разгледайте сайтовете на конкурентни фирми и преценете какво ще заимствате от тях и какво им липсва, за да го добавите във вашия.
- Приведете финансите си в ред
Направете разчет на финансите си. Според бизнес плана пригответе началния капитал необходим за откриването и старта на фирмата. Препоръчително е да си наемете и счетоводител, за да избегнете излишни финансови проблеми и главоболия, поне в началото докато свикнете сами да водите сметките си.
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